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About RDR®

Mark Levy

Mark Levy has 30+ years of expertise and experience in solving problems and making money for businesses and media managers, sales executives, and their local advertisers.

Working for both the public and private broadcasting, newspaper, media and advertising industry, Mark has served in capacities as diverse as top billing account executive, sales manager, general manager, vice president, COO and even earned the title of “Emperor of Change.”

Mark’s broad range of expertise and experience have allowed him to impact companies through sales and revenue growth. Mark’s coached thousands of managers and sales executives in growing their management and sales expertise, and most importantly, their revenue.

As past VP and GSM of the Radio Advertising Bureau and current President of RDR®, Mark is one of the most in-demand media sales trainers in the US and abroad. His abilities to teach, train and motivate, while thoroughly entertaining his audience, have led him to be a frequent presenter at RAB, National Association of Broadcasters, International IdeaBank, National Association of Black Owned Broadcasters, Small Market Television Exchange, Inland Press Association, and Broadcast Education Association conferences, numerous state broadcast organizations, and internationally in Barbados, Canada, the Cayman Islands, Guatemala, South Africa and Trinidad. Mark also serves as lead instructor for the Florida A&M NAB Education Foundation Media Sales Institute and has served as guest instructor for the NABEF’s Executive Development Seminar.

Because of his extensive successful experience with inventory management, cross-platform marketing, and the daily issues of running flourishing media properties, Mark delivers a “been there, done that, survived it, learned from it and made the most of it” approach that leaves his clients and audiences better trained and wanting more. This has translated into millions of dollars in sales for newspaper, radio and television companies, their local direct advertisers, and the managers and sales executives who call on them.

One of a handful of Certified Radio Marketing Experts, Mark is a two-time winner of the McVay Media “General Manager of the Year” award. Even more important, Mark has seen many of his former employees rise to DOS, GM and consultant positions across the country.

Mark has served on the RAB Small Market Advisory Committee, the St. Jude Children’s Hospital Radio Board and has served on the Gateway Church Business Ministry. He lives in Dallas with Holly, his wife of over 32 years. They have two sons, Tyler and Cody, and a black “shpoodle” named Max. A former horse jockey and an avid drummer, Mark has played in and recorded with a wide variety of bands for over 35 years. He is a collector of antique drums and a “wishful” collector of large fish.


Holly Levy

Holly Levy manages the RDR® staff and oversees all operations of RDR®’s training and growth programs and client services. She practiced law in Ohio for 13 years and served as an Adjunct Professor of Legal Writing at the University of Akron School of Law and an Adjunct Professor at Kent State University. After moving from Ohio, she worked for 7 years as a station/client customer service liaison for radio and television broadcasters and their clients. In 2011, she co-founded Revenue Development Resources®.

One of Holly’s professional accomplishments of which she is most proud is co-founding the Mahoning County, Ohio CASA Program which trains community volunteers to represent abused and neglected children in court proceedings. Another is serving in the Generous Life Financial Stewardship Ministry at Gateway Church in Southlake, Texas, teaching classes on financial stewardship aimed at encouraging generous lives.

Holly has been married to Mark Levy for over 32 years. Holly and Mark live in Dallas, have two grown sons, Tyler and Cody, and share the house with a black “shpoodle” named Max.

Holly’s training as an attorney, practice in the legal field, and years of working side-by-side with media companies and businesses have given her an understanding of the needs and challenges in a competitive economic climate, and the significance of excellence in customer service as a critical key to revenue development and business growth.

Her attention to detail and passion for customer service ensure that both RDR® clients and their clients receive that excellence in both day-to-day service and product delivery.