Does RevPRO™ Work?
From a GM: “Every project we’ve done with RDR over the past 3 years has grown in revenue and this is our 7th program and by far the best one yet!” (This small unrated station has generated over $1,000,000 in the past 3 years with RevPRO™).
From a GM: “I am the GM for an 8 entity media cluster. We have worked with Mark Levy for the past 2 years. In 2015 he was in our market for 10 days helping us present a package built around RevPRO. Because of Mark and his knowledge and skills we were able to sell every bit of available space in our mailer before he even got back on the plane to leave our market. Mark helped sellers close deals with clients that were 2 to 3 times higher investment commitments then those clients usually commit to or that our sellers usually pitch!…”
From a Market Manager: “Our leading radio stations were languishing in average revenue gains, until we added [RevPRO] . The 60,000 PowerTABs that you produced for both Spring and Fall helped us with annual scheduling and revenues where we could attribute more than $250,000 to this RDR project.”
From a GM: “The mailer looks fantastic. I even received one at my home and was impressed with the way it was delivered. The response has been fantastic. In the first week of our Spring contest we have more entries than we received in 12 weeks of our Fall contest. But, let me qualify that: I believe our success this week has much to do with our Fall contest. We brought more people to our dance with the first Fall mailer/contest, and that is creating a larger response to this contest. And now this mailer will bring even more people to our dance!”
From a GM: “Our fall RevPRO™ produced nearly 2100 unique on-line entries. We were getting entries from the mailer right through the 13th week of the contest.”
From a GSM: “People are ASKING us to send a mailer (what other coupon mailer can say THAT?) Listeners want to make SURE they are looking at the web/paper/mobile version properly. People are telling US ‘it says in the rules that the mailer will be available for pick up at some locations’ (it is RARE that someone would read that much detail about contest rules, and inquire about it). Our [auto client] mentioned to an AE that he loves the look of the mailer and is loving the response!”
From a GM: “Mark – Thank you for sticking with us these past 10 days and helping this staff educate our clients. Most of all, thank-you for educating US!! THANK YOU FOR EVERYTHING! WE ARE SO HAPPY WITH REVPRO AND CAN’T WAIT FOR THE NEXT PHASE!”
From a GM: “We’ve added 200 new Loyal Listeners a week with RevPRO™!”
From a Station Owner: “Wow! Talk about profitable! This was our second year to do RevPRO™ with RDR and I thought I was happy last year…This year is even better!”
From a Manager: “Morning… just had a call from client…4 people have been in with the PowerTAB® in hand…they sold a $25,000 kitchen as a result…so when he called this morning he booked a remote…Have to love results like that!”
From a Station Owner: “It’s already working. Just got a call from a very happy client…the PowerTABs® were delivered yesterday and she got FOUR calls yesterday afternoon booking reservations as a result of the coupon…first day…good response.”
From an AE: “WOOOOO HOOOO…Sold them a double coupon in the upcoming mailer with billing from April – September at top rates!! This is a client who originally said no, but I was persistent, scheduled a phone call with Mark while he was here, emailed client the pdf and mailed him an actual mailer, and he commented how beautiful it is and said YES!!”
