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I Want You To Advertise This Product At This Price

Price item advertising works, right? Well, that depends….

Lately we have seen and heard many local direct advertisers offering price/item commercials. But are the products profitable? “We’re losing $25 on every sale…but making it up in volume” may not be in your client’s best interest. In addition, how does the price stack up against Amazon, eBay or any other online merchant? Do your clients a favor by taking a moment to hop online with them and check what others are selling the same products for. If your client’s prices are higher, it’s time to have a discussion. Are the client’s prices lower than those on the internet? If so, be sure to tout that in your commercial!