Political Ad News – More Revenue for Radio

According to the website TheStreet.com, “Radio companies will enjoy a boost in 2016 largely due to local races that are expected to be hotly contested.”  

The report continues, “While radio companies haven’t been top of mind when it comes to new and exciting modes of political advertising — think Facebook, Twitter, Snapchat– they will enjoy a solid boost this year as candidates want more targeted advertising; they are expected to turn to the medium to sway voters in local races that will be hotly contested.”

TheStreet.com quotes Michael Kupinski, analyst at Noble Markets Group “What radio is best for — and why we think they’re going to benefit — is a call-to-action, get-out-and-vote rally.”

Unlike television, which has historically benefited from presidential races, radio tends to gain more from local races — yet another factor that will serve as a boon for players in the sector this year.

“If the house and senate races are tight — and we think that they will be with democrats trying to take over the house and senate — there will be more spending on local races,” Kupinski said.

But how can you be sure you are getting your unfair share? The Edmonds Political Contacts Database provides what you need – the names, addresses, phone numbers and emails for candidates, from local races to national ones, plus the PAC’s and Issue Groups. Already in use by over 1,000 newspapers, we’re now making all of this information available to broadcasters.

This valuable and affordable tool is priced so low that your first sale will pay for it! Access for every station in your entire group is available for one low fee of $900 per state or even less if you order multiple states.

Edmonds is easy to use and very comprehensive. You’ll receive:

  • Candidate contact info for all races in your state, from local to national
  • Contact info for state/national issue groups, PACs super PACs and their media buying agencies
  • Ongoing updates to all lists
  • Ongoing communication of best practices, success stories and other relevant political information throughout the election season

Make this a hugely profitable election season for your stations with the Edmonds Political Contacts Database. Call or email Bob Lawrence at RDR®, 316.613.8752 / Bob@RDR®today.com today!