Your Best SMTE Idea Isn’t At SMTE
you go to SMTE to come back with great ideas. Last year many SMTE attendees came to my “Management vs. Leadership” session, and I am not there with you this weekend because I am giving an updated version in Boston. But if you are looking for great ways to grow revenue and audience simultaneously, let’s talk next week. We offer several alternatives to the standard “remnant inventory / branding” programs that your competitors will offer:
A powerful, multi-media bundle of your primary media, digital, mobile and direct mail, delivering simultaneous revenue, advertiser, audience, and seller skill set growth at top-of-the-card rates.
Doing Business Better®®
A highly informative 3 section seminar for your community business leaders with intriguing twists: no advertising or marketing is discussed and no station rep may pitch anything or attendees are paid $500. But are there sales opportunities? You bet!
RevGRO™ Management Consulting & Sales Training
Let the former VP of Sales For The Radio Advertising Bureau navigate your entire team to success by teaching your sellers how to write more and larger orders more often and by coaching your managers to lead more effectively. Plans are customized: in person, phone/online or a combination.
Omnia® Behavioral Profiles
Consistently hire the best people – the first time – with Omnia. Profiles never expire and start at just $60/profile/order of 10 (prices decrease as order size increases).
But do our strategies, tactics and programs work?
“With Mark’s support, I’ve grown from a $120,000 annual-billing, consultative radio seller, to a $550,000 Senior Account Manager.”
“Mark helped sellers close deals at 2-3 times higher investment levels than we usually pitch! Sellers are asking for more dollars, presenting proposals better, and “thinking bigger” because of Mark, and he’s been a huge asset on the management side as well!”
“One of the smartest things I ever did [as an owner & manager] was to connect with Mark. He’s provided invaluable tools to help me navigate business challenges, and my confidence level and decisiveness have increased. We’re never too old to learn.”
“Our station could attribute more than $800,000 to our RDR® program.”
Looking forward to talking with you soon!