3 Free Things to Boost Your Team’s Sales
You can help your team grow sales in the last half of the year with 3 practices that have huge payoffs and won’t cost you a dime:
1) Have competitive media make presentations to you
Yes, it is rare that traditional media promotes itself, (which could be part of the reason things are as they are), but there does need to be a pendulum swing back to this practice. So take advantage of it. Invite other media companies to show you what they are offering, learn what they say are their greatest benefits to prospects, and then share that information with your sales team
2) Quit worrying about competitors’ rates
You can’t do anything about them anyway, unless you’re buying them.
3) DO be concerned about creating tangible value
Unless your clients say what you offer has value, it doesn’t. So, ask your clients what they want and do your best to give it to them.
4) BONUS FREEBIE!
If you deliver what a client wants, remind them that it was your company that delivered what they wanted. Take credit for success!
And if you haven’t read a great book in a while, RDR Director of Sales Bob Lawrence, has turned us on to Alan Alda’s (yes, MASH’s Alan Alda) If I Understood You, Would I Have This Look on My Face? If communication is ever a problem in your organization, you will enjoy this book.
Finally, if you have any concerns about how well-trained your team is, or need revenue generation ideas, give us a call. RDR consistently helps sellers in all market sizes write more and larger orders more often. We’d love to help your team do the same!